Top 5 Film & Television Apps on iOS in UAE Q4 2022

The fourth quarter of 2022 saw notable shifts in the performance of the top five film and television apps on iOS in the United Arab Emirates. Here’s a detailed look at the trends for Netflix, Disney+, STARZ ON, Smarters Player Lite, and Amazon Prime Video.

Netflix experienced a steady increase in weekly revenue, starting at around $44.2K in late September and peaking at approximately $43.7K by the end of December. Weekly downloads also showed a positive trend, rising from 6.3K to 8.6K over the quarter. Active users fluctuated, starting at 200.8K and ending the quarter at 197.4K, with a noticeable dip in November.

Disney+ saw a mixed performance. Weekly revenue began at $26.3K in late September, with a significant spike to $50.4K in early November, before stabilizing around $30.7K by the end of December. Downloads remained relatively stable, averaging around 5K per week, while active users increased from 40.6K to 45.7K, with a peak of 45.8K in mid-December.

STARZ ON exhibited a highly variable revenue pattern. Starting at $32.2K, it peaked dramatically at $79.6K in mid-October, then fluctuated, ending the quarter at $20.1K. Downloads showed a decline, from a high of 13.6K in early October to just 758 by the end of December. Active users followed a similar trend, starting at 10.1K and peaking at 33.2K in early October, before dropping to 10.7K by the end of the quarter.

Smarters Player Lite demonstrated significant fluctuations in weekly downloads and active users. Downloads surged from 1.3K to 8.5K in late November before declining to 1.1K by the end of December. Active users mirrored this trend, rising from 4.5K to 14.2K in late November, then falling to 8.9K by the end of the quarter. Revenue remained minimal throughout the period, with only a few weeks showing notable earnings, peaking at $598 in late November.

Amazon Prime Video maintained a steady performance. Weekly revenue ranged from $6.4K to $9.3K, ending the quarter at $8.6K. Downloads remained consistent, averaging around 2.7K per week. Active users showed a slight increase, starting at 36.4K and reaching 39.3K by the end of December.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the film and television app market in the UAE. For more detailed analytics and trends, visit Sensor Tower.